> Canale Scuola   Approcci teorici   Generi, e linguaggi   Istituzioni, società, economia   Parole della comunicazione Pratiche e strumenti   Enciclopedia della comunicazione > Parole della comunicazione A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z   A above the line/below the line account executive advertainment advertising agenda setting analogico/digitale anchorman/anchorwoman appeal art director ascolto audience awareness B backstage benchmarking bodycopy bootleg brainstorming brand break pubblicitario brief broadcasting brochure C call center cast/casting chat claim clip co-marketing comics convention convergenza copyright copywriter corporate image cover credits CRM cult cyber D detective story digitale direct marketing disc jockey E e-book editing educational e-journal e-mail entertainment F faction fanzine feedback flashback flop focus group format forum G gadget game show ghost writer glamour gossip H happening haute couture headline hit parade home video house organ I infotainment instant book/instant movie interfaccia ipertesto J jingle K kitsch L leadership leitmotiv lettering lobby location long playing M magazine mailing major make up marketing sociale marketing media buyer media event media mix media planner medium meeting merchandising N naming narrowcasting network new age new economy new journalism new media news newsgroup newsletter newsmagazine newsmaking O off omnibus on demand on line marketing opinion leader opinion maker outdoor P packaging panel paper pay per view pay tv payoff piano media playback plot portfolio PR pret à porter prime time promo public speaking R readership reference remake S scoop script sequel set share sit com slogan spot pubblicitario star system still life storyboard T tabloid target teaser telemarketing testimonial trailer trash TV movie U underground usability V videoclip virtuale visual vj W web design web marketing weblog o blog Z zapping